NASCAR Champion Matt Kenseth has remained loyal to his Wisconsin roots and proudly states, "Buy Where I Buy!"  at Gordie Boucher Lincoln Mercury in Janesville. Matt visited the Janesville Dealership in mid June to to personally meet with over 500 fans at the dealership (right). Gordie Boucher is a proud sponsor of the 2008 All-Star Challenge 100-lap feature event along with Matt Kenseth.

Boucher Automotive Group is proud to team up with the VFW and sponsor NASCAR Nationwide Series Driver Cale Gale (below).  At the 2008 Hooters Pro Cup Series at the Milwaukee Mile, Cale passed 25 drivers to earn a hard fought podium finish, and Cale took a top 12 finish at the Nationwide Series at the Mile on June 20th.